EVENT: Grand Opening of BONIA Flagship Store at Pavilion KL

Italian inspired luxury leatherwear brand BONIA recently unveiled its newest flagship boutique located at Pavilion’s Fashion Avenue.   It was indeed a night of glitz and glamour, with the presence of our very own Dato’ Seri Michelle Yeoh as the guest of honour to celebrate this occasion, a list of VIPs, celebrity icons and distinguished guests . Dato’s Seri Michelle Yeoh was looking absolutely elegant and classy in a sleeveless black dress and black peep-toe pumps.


A welcome speech by Geoffroy De Drouas, BONIA’s Business Development General Manager

The brand new boutique impresses with a spacious layout and lush fittings and offers an array of exclusive BONIA products ranging from handbags to footwear as well as men‟s apparel. Travel luggage and accessories for both ladies and men are also housed here. The new image exudes the luxurious feel and timeless appeal that have become trademarks of the brand. The relocation of the boutique to this prestigious spot, nestled among a cluster of internationally acclaimed luxury brands, marks another milestone in BONIA‟s journey to building its reputation as a purveyor of high quality fashion accessories, with focus on European styling and craftsmanship, made with the finest of materials. “We are delighted that our brand building and positioning efforts have been recognized by Pavilion and proudly take our place amongst our global peers at Fashion Avenue”, says Mr. Albert Chiang, BONIA‟s Group Managing Director.’


The glamorous evening affair proceeded with the presentation of  BONIA’s exclusive custom-made handbags to the generous donors of “Live to Love” charitable foundation. Among them are, Datuk Desmond Lim & Datin Cindy Lim, Tan Sri Datuk Ta Kin Yan & Puan Sri Datin Irene Ta, Tan Sri Dato‟ Tee Tiam Lee & Puan Sri Datin Lee Kwi Heong, Datuk Alex Chuah Poh Khiang & Datin Angie Ng, Dato‟ & Datin Eddie Choon, Dato‟ James Lim Cheng Poh & Datin Margaret Lim, Dato‟ & Datin Lee Choo Foong, Dato‟ & Datin Liaw Choon Liang, Dato‟ Ng Bee Chai & Datin Grace Tan-Ng, Dato‟ Ng Hook & Datin Yap Seng Kuan, Dato‟ & Datin Tay Sim Kim, Datuk & Datin Ter Leong Yap, Mr. & Mrs. Paul Poh, Mr. & Mrs. YY Kwan.


Cheque presentation ceremony for ‘Live to Love” charitable foundation, of which Dato’ Seri Michelle Yeoh is the global ambassador.


The official ribbon cutting ceremony to inaugurate the opening of BONIA flagship boutique


Custom made BONIA handbags, specially made for the occasion autographed by Dato’ Seri Michelle Yeoh





Autumn/Winter 2012/2013 Campaign Shots 


  BONIA Gadgets

BONIA’s iPhone leather pouch. Designed with canvas texture like a weaving image, this design comes with 6 colours (beige, dark beige, pinkish purple, greyish black, charcoal black, dark white).

BONIA Camera Pouch. A big gold rose flower accessories and a convenient leather strap tangled along to this mini pouch. This pouch design in 6 colors (dark purple, lavender, medium purple, mint, peach, maroon) can even to be used as multipurpose usage, like for example, to put in small items to go out for a casual outing or lunch session. 


Trisha, Bonett, and Evelina Collection

Trisha, BONIA main signature collection, comes in with finest designs, plays with repetitive geometrical shapes in black and white which gives this collection the classy appeal it resonates.

Bonett, which means pretty in Spanish, has the class of BONIA monogram. Despite only the trademark legend of its monogram, this special edition was specifically has its monogram being embossed with solid colours, and debossed with tiny dots classic colours.

Evelina, one of BONIA’s majestic styles, has the trendiest fitting style ever. As lively as it was name, Evelina comes in hobo bag shapes with soft leather texture.


 BONIA Classico- The epitome of all things classy and fabulous

As the infamous quote goes, ‘a girl should be two things, classy and fabulous’and this is exactly the inspiration behind BONIA classico, the latest collection of designer handbags exclusively from BONIA. Classico simply meaning classic in Italian is an exquisite tote shape designed handbag, it carries with it the BONIA monogram that’s serves as a true testimony of elegance and quality.

 The Zahara- the sleek new collection from BONIA

The zebra, is an animal that stands tall and proud amidst the wild savannah. Known for its sleek and striking beauty, the Zebra’s skin has often been the fashion inspiration of many chic designs over the years. This season, BONIA brings you the Zahara, as part of its latest collection of animal inspired handbags.

About BONIA Corporation Berhad

The company, which is listed on the Main Board of Bursa Malaysia, is involved in the manufacturing, marketing, retailing and distribution of fashion leatherwear, footwear, men’s apparel, fragrances and accessories.

BONIA Group has a network of over 883 sales outlets and 103 boutiques throughout the world and also behind the successful brands such as SEMBONIA and CARLO RINO and holds license for international labels, distributorship and dealership of leading brands such as SANTA BARBARA POLO & RACQUET CLUB, AUSTIN REED, VALENTINO RUDY, THE SAVILE ROW COMPANY, JEEP, RENOMA and RENOMA CAFÉ GALLERY.

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For media enquiries, please contact Yasmin Yusoff at 03- 2380 5988, or send an e-mail to

Strategic Public Relations Sdn Bhd
Tel: (603) 2380 5988
Fax: (603) 2380 5985
Member Company: Hong Kong | Beijing | Shanghai | Guangzhou | Taiwan | Singapore | Malaysia

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